Patientcentricity @ Frontiers Health, Berlin – Nov. 15, 2018

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“Putting the patient in the center of the system.” What does that mean? Can we put someone in the center of a system that was conceived with the patient as the object of care?

(left to right) Denise Silber, Hila Azadzoy, Raquel Correia, Larisa Kryuchokova, Anne Seubert, Benjamin Suhr

The Conference The topic is essential, and so I proposed to Frontiers Health conference on November 15-16 in Berlin,  the following session on “patient-centricity” in order to explore where we are and the state of best practices.

Definitions FYI, while there is no formal agreement on patient-centricity, the NIH  defines patient-centered care as  “health care that establishes a partnership among practitioners, patients, and their families (when appropriate) to ensure that decisions respect patients’ wants, needs and preferences and solicit patients’ input on the education and support they need to make decisions and participate in their own care.”

The Diversity of our Speakers: I will be joined by a super group of people, all working to improve healthcare for patients.  Our panel includes people born on three continents, bringing seven nationalities to the table. We represent experience as patients, physicians, managers and involved in industry, start-ups, consulting.

The Interactivity of Our Session We shall introduce the session with our respective problem-solving activities in healthcare and then involve the audience in discussion and defining best practices. We will hear from Benjamin Suhr (Coloplast)  about patient-centricity practices in industry, from Hila Azadzoy (Ada Health) and Larisa Kryuchkova (Uvisio) about how start-ups are contributing to patient-centricity,  from Raquel Correia about emergency medicine and general practice, from Anne Seubert (Brands and Places) and myself, Denise Silber (Doctors 2.0 & You) about how our services respectively in bar camps and clinician congresses promote the role of the patient.

Some Insights from our Speakers

by alphabetical order

Hila Azadzoy (Ada Health) “We believe that the future of healthcare will be driven by the individual and there must be a shift in knowledge and power toward the ‘patient. By leveraging the power of technology with human medical expertise, Ada is enabling millions of people around the world to have actionable health insights at their fingertips- tailored to their needs, language, and regardless of location or resources.”

Raquel Correia (Physician)  “The patient journey in the ER is one of a kind. Patients who have been in an ER could provide feedback and help design new pathways and improve care. Every healthcare worker should, in a way or another, experience the ER as a patient. There is nothing as powerful as that to be able to spot what can be improved.”

Larisa Kryuchkova (Uvisio) As in any startup, there are ups and downs as we advance on the market. But I am totally inspired and re-assured, after the focus groups and interviews and, as well, the spontaneous conversations with patients, that my vision as a patient start-up founder makes sense and that we are creating something that will really help others. This is the best part of my work!   

Anne Seubert (Brands and Places) “We all know that to understand someone you have to listen closely. But if you really want to understand someone you have to go on eyelevel and walk a mile in their shoes. If you want to immerse in the patients perspective  of living with a chronic condition and learn about how patients talk about, think about and feel about their condition a barcamp is the opportunity to listen, connect and foster community and collaborative wisdom amongst all of you. Ass the participants create the program it is relevant to each of them – and to you.”

Denise Silber (Doctors 2.0 & You) “We cannot underestimate the role of physicians in promoting patient-centricity. At Frontiers Health, I will speak of the importance of introducing “patient-includedness” at clinician congresses, and the work of Doctors 2.0 & You in this regard. These congresses are an important, little-used tool to bring about physician engagement as regards patient-centricity.

Benjamin Suhr (Coloplast) “Coloplast was founded in 1954 on the basis of listening to a patient problem within Ostomy leading to development of the first adhesive ostomy bag. Since then patients, have been a core part of our product development bringing them in at different stages of development, and since the emergence of digital they are being brought even closer, and now also participate in developing our service offerings in Coloplast.”

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