Agricultural Marketing



Agricultural Marketing

Most of the State Governments and Union Territories have enacted legislations (APMC Act) to provide for regulation of agricultural produce markets.
Amendment to the state APMC Acts for deregulation of marketing system in the country have been suggested by Central Government to promote investment in marketing infrastructure, motivating corporate sector to undertake direct marketing and to facilitate a national integrated market.
The Ministry of Agriculture has formulated a model law on agricultural marketing for guidance and adoption by the States Governments. The model legislation provides for establishment of Private Markets/Yards, Direct Purchase Centres, Consumer/ Farmers Markets for direct sale and promotion of Public Private Partnership in the management and development of agricultural markets in the country.
Grameen Bhandaran Yojana (2001)

  • Ministry of Agriculture has launched Grameen Bhandaran Yojana with the main objective of creation of scientific storage capacity with allied facilities in rural areas to meet out various requirements of farmers for storing farm produce, processed farm produce, agricultural inputs etc. and prevention of distress sale by creating the facility pledge loan and marketing credit.

Marketing Research and Information Network (2000)
To provide electronic connectivity to important wholesale agricultural markets in the country for
collection and dissemination of wholesale prices and other market related information to the farmers and other users through
Development of Agricultural Marketing Infrastructure, Grading and Standardization

  • A Central Sector scheme under which investment subsidy is provided @ 25 per cent on the capital cost of the marketing infrastructure development.

Terminal Marketing Complex

  • To promote modern terminal markets for fruits, vegetables and other perishables in important urban centres of the country.
  • These markets would be set up under the scheme of National Horticulture Mission.

Organizations under the Administration control of DAC
Directorate of Marketing and Inspection (DMI) : It is an attached office of the Department of Agriculture and Cooperation and headed by Agricultural Marketing Adviser.

  • Ch. Charan Singh National Institute of Agricultural Marketing (NIAM) : NIAM came into being on August, 1988 at Jaipur with a mandate for training Research, Consultancy and Education in the field of Education.
  • Small Farmers’ Agri-Business Consortium (SFAC) : SFAC was registered by Department of Agriculture and Cooperation as a Society under the Societies Registration Act, 1860 in January 1994.
  • The mission of the society is to support innovative ideas for generating income and employment in rural areas by promoting private investment in agribusiness project.


Watershed Programmes for Development

of Degraded Lands

National Watershed Development Project for Rainfed Areas (NWDPRA), Soil Conservation in the Catchments of River Valley Project and Flood Prone River (RVP and FPR), Reclamation and Development of Alkali and Acid Soils (RADAS), Watershed Development Project in Shifting Cultivation Areas (WDPSCA) and Rainfed Area Development Programme (RADP).

from 0.89 hectare in 1951 to 0.37 hectare in 1992 and is projected to slide down to 0.20 hectare in 2035. As far as agricultural land is concerned, per capita availability of land has declined from 0.48 hectare in 1951 to 0.16 hectare in 1991 and is likely to decline further to 0.08 hectare in 2035.

  • Out of 328.73 million hectare of geographical area of India, about 141 million hectare is Net Area Sown. Of this, about 62 million hectare (44%) is irrigated and the remaining is rainfed.
  • Land Degradation : The main agencies that have estimated soil degradation are National Commission on Agriculture (NCA, 1976), Society for Promotion of Wasteland Development (SPWI, 1984), National Remote Sensing Agency (NRSA, 1985), Ministry of Agriculture (1985) and National Bureau of Soil Survey and Land Use Planning (NBSSLUP, 1984 and 2005).

Schemes/Programmes of NRM Division

A. Central Sector Schemes

  1. Soil and Land Use Survey of India (SLUSH) — Plan and Non-Plan (1958)
  2. Soil Conservation Training Centre Damodar Valley Corporation (DVC), Hazaribagh, Jharkhand — Non-plan
  3. Watershed Development Project in Shifting Cultivation Areas (WDPSCA) – Plan

B. Central Sponsored Programmes

  1. Soil Conservation in the Catchments of River Valley Project and Flood Prone River (RVP and FPR)
  2. Reclamation and Development of Alkali and Acid Soils (RADAS).
  3. National Mission for Sustainable Agriculture : NMSA is one of the eight missions under the National Acton Plan on Climate Change. It seeks to address issues regarding ‘Sustainable Agriculture’ in the context of risks associated with climate change by devising appropriate adaptation and mitigation strategies for ensuring food security, enhancing livelihood opportunities and contributing to economic stability at the national level.


  • Strategies and programmes have been directed towards replacement of traditional and inefficient implements by improved ones, enabling the farmers to own tractors, power tillers, harvesters and other machines, availability of custom hire services, support services of human resource development, testing, evaluation and research and development.
  • Farm Machinery Training and Testing Institutes (FMT&TIs) have been established at Budni (M.P.), Hissar (Haryana), Garladinne, Anantpur (A.R) and at Biswanath Chariali (Assam).
  • With the objective of induction of improved/new technology in the agricultural production system, demonstration of newly developed agricultural equipment including horticultural equipment has been undertaken.
  • Outsourcing of Training : A new component approved from the Tenth Plan in order to train large number of farmers at nearby places and implemented w.e.f. 2004-05 through the identified institutions by each state namely SAUs, Agricultural Engg. Colleges/Polytechniques etc.
Programmes/Schemes of RFS DivisionNational Watershed Development Project for Rainfed Areas (NWDPRA) : NWDPRA was launched in the Eighth Plan period and has been subsumed under Macro Management of Agriculture since November 2000.Rainfed Area Development Programme (RADP) : Ministry of Agriculture has also initiated farming systems and farmers centric intervention under a new scheme RADP to look into the specific need of the rainfed areas for improving the quality of life of farmers especially, small and marginal farmers by offering a complete package of activities to maximize the farm returns for their food and livelihood security.



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